As a mom of two—a baby and a toddler—I know firsthand the chaos of juggling daycare drop-offs, nap schedules, work meetings, and that never-ending pile of laundry. I didn’t start this business because I have it all figured out. I started it during postpartum in 2025 while on maternity leave, right in the thick of figuring out who I was as both a mom and me.

After trying planner after planner and testing systems that looked great on paper (but didn’t work in my real life), I realized I didn’t need perfect. I needed something functional. Simple. Flexible. Tools that actually support life as it is, not as Instagram says it should be.

That’s where Imperfectly Planned comes in. I create planning tools for moms like me—tech-loving, modern, juggling a lot—who want support without the pressure to “do it all.” If you’ve ever had sticky notes on the fridge, a calendar app on your phone, five apps with half-finished lists, a mental to-do list that never ends, and zero energy to keep it all together… you’re not alone. I’ll help you find that imperfect balance.

Some days, I use a system. Some days, I just grab whatever works. And that’s what this brand is all about—helping you manage what’s on your plate in a way that fits real life.

And since I was once a cheerleader, think of me as your imperfect planning cheerleader now—here to encourage you with small wins, flexible tools, and a reminder that progress > perfection (and a slice of pizza in hand, most likely).