I’m Sarah—founder of Imperfectly Planned and mom of two. I didn’t start this business because I have it all figured out. I started it because I don’t.
After trying planner after planner and testing systems that looked great on “paper” (but didn’t work in my real life), I realized I didn’t need perfect. I needed something functional. Simple. Flexible. Tools that help me stay grounded and let me be a little messy along the way.
Imperfectly Planned is for moms like me—tech enthusiasts, work-from-home, modern, and juggling a lot—who want tools that actually help without adding more pressure to “do it all.” If you’ve ever had sticky notes on the fridge, a calendar app on your phone, five apps with half-finished lists, a mental to-do list that never ends, and zero energy to keep it all together… you’re not alone. I’ll help you find that imperfect *balance*.
Some days, I use a system. Some days, I just use whatever works. And that’s what this brand is all about—helping moms figure it out how to manage what’s on their plate in a way that fits real life.
Welcome to Imperfectly Planned!
The Imperfect Foundation
While it’s just me behind the scenes, Imperfectly Planned is built on values I think a lot of us moms share:
Progress over perfection — Small steps count. Done is better than perfect.
Simple is sustainable — No over-engineered systems. Just tools that feel doable.
Tech as a tool, not a to-do — Designed to support your life, not complicate it.
Life first, work second — These tools are here to help you live, not just plan.
What You’ll Find Here
You’ll find simple, flexible digital tools—like planners, Notion hubs, and templates—created with modern, work-from-home moms in mind. Tools you can pick up when life feels overwhelming and use when you’re ready—without it becoming yet another to-do.
This isn’t about doing it all. It’s about having support when you need it, space when you don’t, and tools that work with however you’re showing up today.
